When mommies dress like their daughters: the ultimate jouvence source?

There was a time when little girls wanted to dress like their mommies, trying on their shoes and make up. That time was when mums still led the way in terms of fashion. It seems however that ageism has taken its toll on women and they don't want to be perceived as "older".

The French Brand Comptoir des Cotonniers has used this principle noticing that a lot of mothers were shopping with their teenager daughters and that there was a market opportunitie. So much so in fact that their campaign has featured mothers and daughters wearing their clothes alltogether in an harmonious life where age is no issue.

Is it going a bit too far in "young-eism" when actually, some brands such as Bonpoint, a well renowned and pricey brand for the very young children of uber chic mommies ( Kate Moss notably dresses her daughter there) starts selling clothes for their mommies? Well, no. Apparently, this helps creating a sense of shared values and doing so, the mommie create a deep bonding with their little ones.

Thinking about it, I realised how true it was. Basically, in a psychological projection, the mommies often - and more and more so- dress their kids in a way that expresses their tastes and / or value they stand for. It comes as no surprise that one could see a lot of baby girls dressed in very suggestive ways but also, and more importantly that a lot of new brands emerged selling clothes that don't necessarily make their kids look like Little Lord Fontleroy... A lot of parents thinking that their kids are like small adults and that they can have personal style.

So, maybe it is only natural that childrenwear brands would, in a lopsided effect, develop ladieswear as well. Indeed, a lot of my mommies friends tend to buy clothes for their kids because, after having given birth, they don't always have the silhouette to wear the best of their wardrobe, so they splash on their little ones. My best friend, a chic and always perfectly groomed french woman buys exclusively Burberry, Bonpoint and Chloe for her daughter while she buys clothes at Zara and Gerard Darel for herself because of her baby weight, in a few months, in a bonding, she certainly will buy the same brands as her daughter... In the meantime, dressing her little girl gives her a sense of curious sense of rejuvenation.

So, is childrenswear the ultimate lifting?