The wanky top model's new clothes

I will spare myself a lot of time by giving you some of the lyrics:

The newspapers shout a new style is growing, but it don't know if it's coming or going, there is fashion, there is fad some is good, some is bad and the joke is rather sad, that its all just a little bit of history repeating

The press never tires of repeating itself. And recently,in a very long line of designer-celeb collaboration with retail, they ceaselessly babble about the Kate Moss's "collection" for Top Shop, to the point where people are starting to get bored...

But the Top Shop collection is even more specific in terms of marketing stunt in the sense where there's no design made originality. Kate Moss is well known to buy a lot of clothes fromTop Shop. Moreover, the entire "collection" simply copies items worn by Kate Moss who mixes Top Shop items with designers clothing and the marketing stunt is not ashamed to say it, hence avoiding the critics since they do it in our face. Basically, since they claim the collection is a copy, it is OK.

To me, it is a bit a case of the Emperor New Clothes: the emperor being Philip Green manufacturing collections that partly were already sold by Top Shop. In other word, Kate Moss's collection hardly is a collection, rather a gathering of her own wardrobe. One can hardly speak of design!

But what is more insane to me is that the absurdity of this marketing stunt in terms of products: why pay £75 for boots that are a copycat of a £84 original ( only £8 difference) especially when Kate Moss herself keeps wearing the original Minnetonkas as she is been seen the past days on some "people" press photographs... Also, in the "Kate Moss Line" was seen a buttoned tank top, a classic that can be find for half the price ( of course, without the stupid label)

Basically, this is pure marketing stunt, an illusion. An excellent case of marketing and PR stunt.